Fertilize
Creating campaign images for 'Dag in de branding' festival
Creating campaign images for 'Dag in de branding' festival
The 'Dag in de branding' festival is held four times a year and represents new music and many artists combine their skills to create new things. After the de-briefing I came up with a theme; fertilize. In my opinion all the artists together create something new, just as what happens when something is fertilized. After fertilization, cells divide and after that something new is created.
For the images in the poster the G had to stay visible. So my inspiration to create an G came from cell divide in a petri dish. As shown down here.
For the images in the poster the G had to stay visible. So my inspiration to create an G came from cell divide in a petri dish. As shown down here.
The process
